Rapper and entrepreneur Will.i.am has teamed with Honeywell, the California-based multinational conglomerate that manufactures the pandemic-coveted N95 face masks, to roll out the even more coveted Xupermask–a “game-changing, high-concept face technology designed to help you meet face mask guidelines without compromising style.” In non-press release language, Xupermask (pronounced “supermask”) is a freaky weird cool cyberpunk-looking face mask with HEPA filters, dual 3-speed fans, Bluetooth connectivity, LED day glow lights for nighttime, noise-canceling headphones, earbud docking system, and more with a 7-hour battery. But because seeing this darn thing is likely a whole lot more impressive than reading about it, check out this ad recently posted online showing it off.